Robert M. Bakish ’89
President and CEO
Viacom International Media Networks
Robert M. Bakish is the president and CEO of Viacom International Media Networks. In this role, which he assumed in January 2011, Mr. Bakish is responsible for all Viacom Media Network operations outside the United States, delivering content to 630 million households in 162 countries and 33 languages. Viacom Media Network’s multimedia brands include MTV, BET, Nickelodeon, Comedy Central, VH1, VIVA, TMF (The Music Factory), Game One, and Paramount Pictures. In addition, Mr. Bakish is chairman of the board of the company’s joint venture with India, Viacom 18, and serves on the boards of Viacom’s joint ventures with BSkyB and Telecom Italia Media, as well as on the board of Avid Technology, Inc.
Previously, Mr. Bakish was president of MTV Networks International, running operations outside the United States. Prior to that he was EVP of operations and Viacom Enterprises, where he played a key role in the separation of Viacom and CBS. Mr. Bakish also led Viacom’s cross-divisional marketing council. He served as EVP and COO of advertising sales at MTV Networks and was chairman of the Cable Television Advertising Bureau from 2003 to 2005. Prior to joining MTV Networks, Mr. Bakish was SVP of planning, development, and technology at Viacom, Inc. Before joining Viacom in February 1997, Mr. Bakish was a partner with Booz Allen Hamilton in its media and entertainment practice, working extensively with clients in the television, motion picture, book publishing, and new media industries across the globe. Previously, Mr. Bakish worked at AT&T in its network systems area.
Mr. Bakish received his bachelor of science in operations research from Columbia University’s School of Engineering and Applied Science (SEAS) in 1985, and currently serves on the SEAS Board of Visitors. He earned his MBA from Columbia Business School in 1989, where in addition to being a member of the Board of Overseers, he is an active participant in the School’s Media Forum. Mr. Bakish is based in New York.