Featured Research
December 2012
Ifrach, B. Maglaras, C. and M.Scarsini. 2012. "Monopoly Pricing in the Presence of Social Learning" Working Paper, NET Institute.
Pricing and Social Media
As more consumers look to user-generated content to inform their purchasing decisions, companies are thinking about how to respond with new pricing strategies that make the most of this dynamic environment.
Pricing and social learning is an emerging area of research that will likely change the way that companies approach their online business strategy. Professor Costis Maglaras, Bar Ifrach and Marco Scarsini explain how social learning takes place and the impact it can have on the pricing decisions that companies make.
September 2012
Santiago Balseiro, Guillermo Gallego, Caner Gocmen, and Robert Phillips, “Revenue Management of Consumer Options for Sporting Events”(working paper, Columbia Business School, 2011).
Win-Win for Option Tickets at Sporting Events
Option tickets to major sporting events are enabling consumers to reserve tickets ahead of time at market value and decide closer to the event whether or not to purchase the tickets. In “Revenue Management of Consumer Pricing for Sporting Events,” Santiago Balseiro and his co-authors think option tickets are valuable to event organizers and consumers alike. More...