The Master of Science in Marketing trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organizations where marketing analysis adds value. This degree is targeted to students who wish to pursue a more analytical course of study than that offered by Columbia Business School’s MBA program. Candidates have academic preparation equivalent to that of entering PhD students, but wish to pursue a shorter course of study in order to better prepare for their careers.
In a competitive job market, the technical skills and expertise gained through the coursework component of a PhD program become increasingly valuable. A Master of Science in Marketing provides academically distinguished students the opportunity to develop many of these skills in an intensive one-year program.