Marketing your company to students is a vital way to raise your firm's profile on campus and ensure a successful recruiting process. With hundreds of companies recruiting our students each year, students can be overwhelmed by the multitude of options facing them during recruiting season. By getting the word out about the opportunities your company is offering and the type of candidates you are seeking, you are more likely to attract applicants that are a good fit for your organization.
You may send one group e-mail message per event to all members of the targeted class by directing the message to one or both of the following addresses:
Class 2014 Corporate Info – entire class firstname.lastname@example.org
Class of 2014 - January Entrants only - Corporate Info careers-2014S@lists.gsb.columbia.edu
In the fall semester, only e-mail 1st year September Entrants only.
Class 2015 Entered Sept 2013 only careers-2015F@lists.gsb.columbia.edu
It is always best to send e-mails to targeted groups such as members of certain geographic or industry-specific clubs. Go to the Student Groups website to review the list of student clubs. Once you have identified a target group, you can ask one of the listed club officers to forward your announcement to club members.
When you schedule a recruiting event through the Career Management Center, we will add it to the student event calendar. Please be sure to submit a descriptive publicity paragraph for the calendar. Clearly, the sooner we have this information the better for students. However, try not to promote a division or functional discussion that may not be able to attend.
Calendar listings should include the following information, as applicable, about the presentation:
Our recruiting event assistant will be in contact with companies planning events to inform you about submission of calendar information via email.