Mary Beech, CMO of Kate Spade New York, spoke at the BRITE '14 conference on how brands can clearly establish their voice in every medium in which they participate—digital, social, retail, and traditional—and bring their brand voice to life.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

Kate Spade New York CMO: Building Brand Voice

Search Video Archives

Center on Global Brand Leadership

RSS
Center on Global Brand Leadership
April 15, 2014
Engaging Leaders
March 31, 2014
Center on Global Brand Leadership
March 28, 2014
Center on Global Brand Leadership
July 19, 2013
Center on Global Brand Leadership
July 19, 2013
Center on Global Brand Leadership
July 19, 2013
Center on Global Brand Leadership
July 19, 2013
Center on Global Brand Leadership
July 19, 2013
Center on Global Brand Leadership
July 8, 2013