The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and create new markets, products, and business models. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Digital Marketing Strategy

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Executive Education
August 11, 2014
Center on Global Brand Leadership
April 23, 2014
Center on Global Brand Leadership
April 23, 2014
Center on Global Brand Leadership
April 15, 2014
Engaging Leaders
April 3, 2014
Center on Global Brand Leadership
March 28, 2014
Engaging Leaders
March 20, 2014
Center on Japanese Economy and Businesses (CJEB)
November 26, 2013
Social Enterprise Program
November 16, 2013