The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and create new markets, products, and business models. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Digital Marketing Strategy

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Center on Global Brand Leadership
April 25, 2013
Executive Education
April 19, 2013
Center on Global Brand Leadership
April 10, 2013
Center on Global Brand Leadership
April 10, 2013
Center on Global Brand Leadership
April 4, 2013
Center on Global Brand Leadership
March 29, 2013
Center on Global Brand Leadership
March 21, 2013
MBA Program
October 18, 2012
Columbia CaseWorks
August 28, 2012