The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and create new markets, products, and business models. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Digital Marketing Strategy

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Columbia CaseWorks
August 28, 2012
Columbia CaseWorks
August 28, 2012
Columbia CaseWorks
August 28, 2012
Center on Global Brand Leadership
June 4, 2012
Center on Global Brand Leadership
June 4, 2012
Jerome A. Chazen Institute of International Business
May 18, 2012
Jerome A. Chazen Institute of International Business
May 18, 2012
Jerome A. Chazen Institute of International Business
May 18, 2012
Center on Global Brand Leadership
May 16, 2012