Videos on Columbia Business School

In a new Master Class at the School, NYC: Innovative and Entrepreneurial Solutions to the City’s Complex Challenges, six student teams collaborated with mentors from the private sector to develop recommendations addressing New York City problems. At the end of the fall 2011 semester, each student team presented their solutions to representatives from the New York City Mayor’s Office.

Students from this team devised a rebranding strategy for NYC Life, a city-owned TV station that airs original programming about New York City attractions as well as content from partners like the History Channel.

To learn more about the Master Class Program, visit http://www.gsb.columbia.edu/masterclasses.