At the BRITE '12 conference, Chief Marketing Officer Marc Speichert discussed how L'Oreal is building customer loyalty through strategies that attend to a new path to purchase that includes: consideration, evaluation, buying, and advocacy.
The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
L’Oreal USA’s CMO on a New Path to Purchase
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Jerome A. Chazen Institute of International Business
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Richard Paul Richman Center for Business, Law, and Public Policy
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Richard Paul Richman Center for Business, Law, and Public Policy
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Richard Paul Richman Center for Business, Law, and Public Policy
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Richard Paul Richman Center for Business, Law, and Public Policy
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Richard Paul Richman Center for Business, Law, and Public Policy
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MBA Program
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