At the BRITE '12 conference, a diverse group of panelists (below) discussed how to navigate a world in which everyone is a media company. The discussion touched on: how the internet is a village at scale, the value of curating content to be a trusted topical advisory, developing websites for easy content sharing, and being an early tester but late adopter of new web technologies.
Panelists:
John Mayo-Smith; Executive Vice President, Chief Technology Officer, R/GA
Steve Rosenbaum; CEO, Magnify.net and Author of Curation Nation
Frederick Townes; Founding CTO, Mashable; Founder of W3 EDGE
Prof. Sree Sreenivasan; Columbia University Graduate School of Journalism
Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School [moderator]
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
For more information, visit http://www.briteconference.com or http://www.globalbrands.org.
When Everyone is a Media Company
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Center on Global Brand Leadership
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Jerome A. Chazen Institute of International Business
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Jerome A. Chazen Institute of International Business
April 29, 2013
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Center on Global Brand Leadership
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