At the BRITE '12 conference, Professor Oded Netzer (Columbia Business School) discusses his efforts to text mine the internet footprints left by contributors that express consumers' thoughts, beliefs, experiences, and interactions. By "listening" to this data that customers write about their products and their competitors' products, companies can generate market-structure maps and meaningful insights without interviewing a single consumer.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
(Data) Mine Your Own Business
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Heilbrunn Center for Graham & Dodd Investing
May 16, 2013
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Jerome A. Chazen Institute of International Business
May 16, 2013
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Sanford C. Bernstein & Co. Center for Leadership and Ethics
May 8, 2013
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Alumni
May 7, 2013
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Center on Global Brand Leadership
May 2, 2013
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Center on Japanese Economy and Businesses (CJEB)
April 29, 2013
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Jerome A. Chazen Institute of International Business
April 29, 2013
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Jerome A. Chazen Institute of International Business
April 29, 2013
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Center on Global Brand Leadership
April 25, 2013
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