At the BRITE '12 conference, Professor Oded Netzer (Columbia Business School) discusses his efforts to text mine the internet footprints left by contributors that express consumers' thoughts, beliefs, experiences, and interactions. By "listening" to this data that customers write about their products and their competitors' products, companies can generate market-structure maps and meaningful insights without interviewing a single consumer.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
(Data) Mine Your Own Business
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Sanford C. Bernstein & Co. Center for Leadership and Ethics
May 22, 2013
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May 22, 2013
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Notes to the Next Class
May 21, 2013
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May 20, 2013
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Alumni
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Notes to the Next Class
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Notes to the Next Class
May 19, 2013
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EMBA Program
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Heilbrunn Center for Graham & Dodd Investing
May 16, 2013
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