At the BRITE '12 conference, Professor Oded Netzer (Columbia Business School) discusses his efforts to text mine the internet footprints left by contributors that express consumers' thoughts, beliefs, experiences, and interactions. By "listening" to this data that customers write about their products and their competitors' products, companies can generate market-structure maps and meaningful insights without interviewing a single consumer.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
(Data) Mine Your Own Business
PermalinkSearch Video Archives
|
Center on Global Brand Leadership
April 25, 2013
|
Notes to the Next Class
April 23, 2013
|
Notes to the Next Class
April 23, 2013
|
|
Notes to the Next Class
April 23, 2013
|
Notes to the Next Class
April 23, 2013
|
Notes to the Next Class
April 23, 2013
|
|
Executive Education
April 19, 2013
|
Center on Japanese Economy and Businesses (CJEB)
April 17, 2013
|
Center on Japanese Economy and Businesses (CJEB)
April 17, 2013
|