At the BRITE '12 conference, Professor Bernd Schmitt discusses how he has used the insights of positive psychology to craft strategies that companies can use to make happy customers, happy employees, and (ideally) a happy society.
For more information on his new book, "Happy Customers Everywhere," (April 2012) please visit: http://meetschmitt.com
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
How Do We Make Customers Happy?
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Heilbrunn Center for Graham & Dodd Investing
May 16, 2013
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Jerome A. Chazen Institute of International Business
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Alumni
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Center on Global Brand Leadership
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Center on Japanese Economy and Businesses (CJEB)
April 29, 2013
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Jerome A. Chazen Institute of International Business
April 29, 2013
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Jerome A. Chazen Institute of International Business
April 29, 2013
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Center on Global Brand Leadership
April 25, 2013
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