At the BRITE '12 conference, Professor Bernd Schmitt discusses how he has used the insights of positive psychology to craft strategies that companies can use to make happy customers, happy employees, and (ideally) a happy society.
For more information on his new book, "Happy Customers Everywhere," (April 2012) please visit: http://meetschmitt.com
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
How Do We Make Customers Happy?
PermalinkSearch Video Archives
|
Executive Education
April 19, 2013
|
Center on Japanese Economy and Businesses (CJEB)
April 17, 2013
|
Center on Japanese Economy and Businesses (CJEB)
April 17, 2013
|
|
Center on Japanese Economy and Businesses (CJEB)
April 17, 2013
|
Notes to the Next Class
April 12, 2013
|
Center on Global Brand Leadership
April 10, 2013
|
|
Center on Global Brand Leadership
April 10, 2013
|
Center on Global Brand Leadership
April 4, 2013
|
Program for Financial Studies
April 4, 2013
|