In this event sponsored by NHK Television in Japan, Sheena Iyengar, the S. T. Lee Professor of Business at Columbia Business School and author of the award-winning book The Art of Choosing, discusses how fear, attraction, and other emotions can be conflated based on environmental factors.
Learn more about Professor Iyengar at http://www.columbia.edu/~ss957
The Art of Choosing Lecture Series: We Don’t Know What We Want
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