At the BRITE '13 conference, David Rogers, Executive Director of BRITE, speaks to our new world in which we are awash in data. For businesses, big data poses new challenges, and demands new kinds of leadership. But Rogers talks about how, for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
The Power of (Big) Data in a Networked World
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Notes to the Next Class
May 22, 2013
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Sanford C. Bernstein & Co. Center for Leadership and Ethics
May 22, 2013
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Sanford C. Bernstein & Co. Center for Leadership and Ethics
May 22, 2013
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Notes to the Next Class
May 20, 2013
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Alumni
May 20, 2013
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Notes to the Next Class
May 19, 2013
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Notes to the Next Class
May 19, 2013
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EMBA Program
May 18, 2013
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Heilbrunn Center for Graham & Dodd Investing
May 16, 2013
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