The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and create new markets, products, and business models. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Digital Marketing Strategy

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Center on Japanese Economy and Businesses (CJEB)
June 5, 2014
Center on Japanese Economy and Businesses (CJEB)
June 5, 2014
Center on Japanese Economy and Businesses (CJEB)
June 5, 2014
Eugene Lang Entrepreneurship Center
June 2, 2014
Eugene Lang Entrepreneurship Center
June 2, 2014
MBA Program
May 27, 2014
MBA Program
May 27, 2014
Jerome A. Chazen Institute of International Business
May 27, 2014
Eugene Lang Entrepreneurship Center
May 23, 2014